I’m originally from Mexico City and hold a Bachelor's degree in Graphic Communication Design from the Universidad Autónoma Metropolitana (UAM), as well as a Master's degree in Multimedia Design from the Universidad Tecnológica de México (UNITEC). My passion for design and creativity has allowed me to collaborate with leading brands and agencies since 2011.

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One of my earliest career highlights was being part of the team behind "Occupied Tears" by Serj Tankian, recognized in the Best Music Video category at the 2013 New York Festivals. That same year, I was responsible for the animation and editing of the case study video for "Agua en el Desierto," a campaign created for the Mexican Red Cross and Coca-Cola that earned both Silver and Bronze Lions at the Cannes Lions International Festival of Creativity.

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From 2013 to 2017, I was part of TV Azteca's Creative and Production team, where I coordinated the Design, Motion Graphics, and Post-Production unit. During this time, I worked on promotional content, branded campaigns, and broadcast materials for major brands including Banco Azteca, Elektra, Farmacias del Ahorro, and Liverpool.

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Between 2017 and 2025, I worked as an Art Director at advertising agencies, leading social media campaigns and always-on content for Casa Cuervo's extensive portfolio, including Tequila Centenario, Tequila 1800, Maestro Dobel, José Cuervo, Reserva de la Familia, The Kraken Rum, Mezcal 400 Conejos, Mezcal Creyente, Bushmills Irish Whiskey, Licor 43, The Macallan, Martin Miller's Gin, and many others.

Beginning in 2022, I expanded my responsibilities to develop creative work for Heineken Mexico and Heineken Americas, creating campaigns for brands such as Tecate, Carta Blanca, Superior, Sol, Coors Light, Miller Lite, as well as regional brands across the Caribbean and South America.

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From 2023 to 2025, I led the Art Direction for Huawei Mexico and Latin America, as well as Iprikene, while also collaborating independently on projects for brands and organizations including Kings League, Konami, Liverpool, and Herdez.

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Currently, I am an Art Director at Amazon's Brand Innovation Lab, where I develop creative concepts, visual design, and customer experiences for integrated campaigns for international brands such as Neutrogena, McCormick, Purina, Nescafé, Lenovo, and other high-profile clients.

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My expertise spans Creative Direction, Graphic Design, Photo and Video Retouching, Motion Graphics, Post-Production, Video Editing, Compositing, UI/UX Design, and VFX Supervision, allowing me to lead projects from concept development through final execution across digital, experiential, and integrated marketing campaigns.